The Photo Shoot

Photos are the most important part of the marketing campaign. Often, buyers decide whether or not to schedule a showing based on the photos alone! Follow these guidelines to maximize the quality and effectiveness of the photo shoot.

EXTERIOR

• Move cars out of the driveway

• Turn on exterior lights

• Remove window air conditioners

• Close all windows

• Tend to landscaping and mowing

• Stage the front entrance (paint door if needed, wreath, fresh flowers, etc.)

INTERIOR

• Open all shades and blinds

• Turn on all interior lamps and lights and ensure light bulbs are at maximum brightness

• Neutralize home décor and remove unique pieces that may be distracting in photos

• Clear surfaces, minimize clutter, limit to two or three items per surface

• Stage each room according to its intended function

• Remove “people” photos from walls and surfaces

• Turn off ceiling fans

• Remove excess furniture

• Remove pet paraphernalia

KITCHEN & BATHROOM(S)

• Deep clean kitchen and bathroom(s)

• Close toilet seat

• Completely clear off all countertops and work surfaces

• Remove everything from outside surfaces of refrigerator